We are a cultivation and product company with global brands and intellectual property. Our verticals cover beverages, wellness and leisure, and cannabis.


A brand is the single most important investment a business can make.

Intellectual Property

The ultimate brand strategy is to increase value with trademark intellectual property.

Crazy Good!

MadCap is an unconventional soda that is refreshing as is, or mixed with your favourite spirit. Harness the surreal aspects of THC or the wild benefits of CBD, and don’t take life so seriously!

Enjoy the Trip!

Don’t be a hostage to boredom! When life feels predictable, break free with the fresh taste of a THC infused energy drink and HighJack some wild new experiences.

It’s High Time!

Tea is the civilized way to entertain. With just the right touch of THC or CBD, our iced tea is both refreshing and mellow. HolaHi – it’s always High Tea!


Conquer embodies the evolution of sports beverages. Our “Protect” formulation is loaded with CBD, NAC and other ingredients prized by athletes. Unlock your potential and get in the game!

Lemonade for Renegades

True rebels are direct, honest, and stand up for what they believe in… just like Vicious Citrus. Our cannabis infused lemonades don’t compromise on great taste, and blaze a refreshingly original path.

Drink Like a King!

Available in still and sparkling, our THC and CBD infused waters are procured from the purest sources. With quality customarily reserved for only the most exclusive tables, High Castle is your purveyor of the finest waters in the realm!

Our CBD Wellness Brand

When it comes to personal care, the countless benefits of CBD are well documented. Our nourishing wellness products include tinctures, oils, capsules, and topicals.


144 Breeding Lines Submitted for Registration


414 Trademark Applications in 46 Countries

About Us

We are vertically integrated. We are a first mover in Mexico. We hold cannabis cultivation and processing licences, and have entered into an agreement for IP to render cannabinoids water soluble. We develop brands, and cannabis–infused beverages for sale globally where cannabis is legal. Trademarks have been filed worldwide for our inaugural cannabis infused beverage brands, including, MadCap soft drinks, HighJack energy drinks, HolaHi iced teas, Vicious Citrus lemonades, High Castle waters, and our CBD sports beverage – Conquer. Our Mexican subsidiary Elements Bioscience specializes in wellness, with a line of CBD products pending regulatory approval.


We aim to be a model operation for cannabis agriculture by demonstrating how ecologically sustainable practices can increase profitability.

Positive Impact

We are committed to making a positive impact on personal and planetary health through responsible production of cannabis.

Community Benefits

We strive to provide economic and environmental benefits to the communities we operate in, and to foster mutualism in both business and biology.

Upcoming Events

June 27 — 29, 2020

The Global Cannabis Summit


Join Xebra president Todd Dalotto at The Global Cannabis Summit June 27th to 29th.

October 30, 2020

Cannabis Drinks Expo

San Francisco, California

For more information visit cannabisdrinksexpo.com

November 3, 2020

Cannabis Drinks Expo

Chicago, Illinois

For more information visit cannabisdrinksexpo.com

March 26 to 27, 2021

CBD Expo Midwest 2020

Chicago, Illinois

Join Xebra president Todd Dalotto at the CBD Expo Midwest 2020 on March 27th in Chicago, Illinois.

Past Events

May 20, 2020

Cannabis PitchForce


For more information visit eventbrite.com

February 4 to 6, 2020

Arcview 2020Vision Series First Forum

Los Angeles, California

For more information visit events.arcviewgroup.com

January 30, 2020

Hemp & CBD Connex Conference

Portland, Oregon

Join Xebra president Todd Dalotto at the Hemp & CBD Connex Conference in Portland, Oregon for the “Cultivating Cannabis Internationally” presentation.

December 11 to 13, 2019


Las Vegas, Nevada

For more information visit mjbizconference.com

November 22 to 24, 2019


Medellin, Colombia

For more information visit expomedeweed.com

November 8 to 9, 2019

Expo Bogota Cannabis

Bogota, Colombia

For more information visit expobogotacannabis.com

September 27, 2019

CanEx Jamaica

Montego Bay, Jamaica

Join Xebra at CanEx Jamaica in Montego Bay, Jamaica for the “How to Launch a Profitable Cannabis Cultivation Business” panel discussion.

September 15, 2019

International Cannabis Business Conference

Vancouver, British Columbia

Join Xebra at the International Cannabis Business Conference in Vancouver, British Columbia for the “Extraction Science & Tech” panel discussion.

Contact Us

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