Vancouver, BC, Canada, April 26, 2023, Xebra Brands Ltd. (“Xebra”) (XBRA: CSE) (XBRAF: OTCQB) (9YC: FSE), is pleased to announce that it is expanding its Canadian Cannabis Infused Beverage Brand, Vicious Citrus. On the heels of the successful launch of the brand’s flagship products OG and Neo, Vicious Citrus is expanding to include OG Slim, launching in Ontario in May, 2023, in advance of the hot summer beverage season.

Launched in August 2022, Vicious Citrus has become a top performing brand, based on multiple metrics, in Ontario,Canada’s largest Cannabis market where more than 1,300 cannabis retailers are based. The brand has also recently expanded to Western Canadian markets with the entry into Alberta and Saskatchewan.

OG Slim is the 3rd product in the portfolio and specially developed to respond to high consumer demand for a lower calorie Vicious Citrus product. OG Slim has the same great taste consumers love, 5mg THC and 2mg CBN, with only 10 calories.

“We are very happy with the first 7 months of Vicious Citrus in the Canadian market,” says Jay Garnett, CEO of Xebra Brands. “Consumer and retailer feedback has been overwhelmingly positive. OG Slim will attract a new consumer base for the brand, one that is looking for high quality non-carbonated lemonade products with lower calories. It is a great addition to our line and it will play an important role in driving growth and overall profitability as we roll it out Nationally.”

Xebra continues to invest in growing the cannabis business in Canada, and is exploring an eastern manufacturing partner in an effort to build up inventory to satisfy demand for its products across the country.

Jay Garnett
CEO

For more information contact:
+1 (833)-932-7288
[email protected]