Vancouver, BC, Canada, November 30, 2022, Xebra Brands Ltd. (“Xebra”) (XBRA: CSE) (XBRAF: OTCQB) (9YC: FSE), is pleased to announce that its cannabis infused beverage Vicious Citrus OG, is a top performer, based on multiple metrics, in Ontario, Canada’s largest Cannabis market where more than 1,300 cannabis retailers are based.

OG is the first launch of several non-carbonated lemonade products under the Vicious Citrus brand. OG, which stands for “Original”, is differentiated by its non-carbonated profile and the addition of CBN, a unique cannabinoid that works synergistically with THC, to enhance the overall effect.

Vicious Citrus OG launched in Ontario in August 2022, and in only approximately 10 weeks, is the best-selling non-carbonated lemonade, the best-selling lemonade, the fastest growing lemonade in sales, in the top 20% of all cannabis beverage SKU’s sold in Ontario, and in the top 1/3 of all cannabis beverage brands based on sales.

Vicious Citrus OG is also retailing in Saskatchewan, and is expected to be available soon in British Columbia, Alberta and Manitoba.

“Vicious Citrus OG is off to a strong start in Canada,” said Jay Garnett, CEO of Xebra Brands, “Budtender and consumer feedback has been exceptionally positive, and we are confident the brand will continue to grow in current markets as well as expand into new ones.”

Xebra management is considering introducing the Vicious Citrus brand outside Canada and is taking steps to assess opportunities.

ABOUT XEBRA
Xebra is a cannabis cultivation and product company, with global brands and intellectual property. Our focus includes beverages, wellness and leisure. Xebra is an absolute first mover in the Mexican cannabis sector. In Canada, Xebra retails its unique Vicious Citrus OG THC/CBN Lemonade and plans to launch additional beverage under the Vicious Citrus brand soon.

Jay Garnett
CEO

For more information contact:

+1 (604) 418-6560
[email protected]