Vancouver, BC, Canada, March 16, 2023, Xebra Brands Ltd. (“Xebra”) (XBRA: CSE) (XBRAF: OTCQB) (9YC: FSE), a cannabis company, is pleased to announce it has executed it first joint venture, in the form of research and collaboration partnership with Mexico’s most prestigious agricultural university, Chapingo Autonomous University (ChAU), which will focus on the development of innovation and the commercial application of, cannabis with less than 1% THC for in Mexico.

The Chapingo Autonomous University (ChAU), was founded in 1854 as the “National School of Agriculture.” In 1974, a bill passed creating the Chapingo Autonomous University, making it the oldest and most important agricultural university in Mexico with a total of 11,200 students, of which 700 are postgraduates and 1,082 are professors. The ChAU covers a broad geographical span of facilities and farms across 12 states of Mexico.

After signing, the first collaborative actions between ChAU and Xebra were agreed to, which include but are not limited to,

  • the import of a wide selection of cannabis seeds,
  • the development of cannabis crops in different regions of Mexico to assess the strains that best suit those regions and that also help to control pests and the resistance to diseases,
  • aid and support in the production of high cannabinoid yielding sativa L cannabis crops with less than 1% THC both in the fields of Xebra Brands and in different farms controlled by the University of Chapingo throughout Mexico
  • most importantly, the Chapingo University as the agricultural technical expert, has suggested that the COFEPRIS (Mexican FDA) guidelines have to be considered agronomically viable for the historical, first cannabis authorization given to Xebra’s subsidiary Desart MX (Xebra Mexico) last week.

Also, Dr. Roberto Rendon Medel, Research Professor and Technical Manager of the Agreement on behalf of Chapingo, emphasizes the potential of the University to research and develop innovations through its students and professors. “As an agricultural and rural university in Mexico, we are convinced that relationships with companies like Xebra enhance the scope of our research and technological developments for the benefit of the Mexican population, economy, and environment.”

“The combination of Chapingo University’s agricultural expertise and research capabilities, along with Xebra’s exclusive cannabis authorizations in Mexico, make this collaboration an important & exciting public-private partnership,” says Todd Dalotto, Xebra Brand’s Chief Science Officer

ABOUT XEBRA

Xebra is an international cannabis cultivation and product company, with global brands and intellectual property. Our focus includes beverages, wellness and leisure. Xebra is an absolute first mover in the Mexican cannabis sector with the first ever granted authorization to a corporation by the COFEPRIS. In Canada, Xebra retails its unique Vicious Citrus OG & NEO THC/CBN Lemonades.

Jay Garnett
CEO

For more information contact:
+1 (833) XEBRA 88